Publicly held domain giant Marchex Inc. NASDAQ (MCHX)

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Marchex, Inc., calls itself a new media search marketing company involved in local search via direct navigation (type in traffic to domain names).

To acquire scale in the domain name business with venture capital Marchex paid 164 Million dollars for a giant domain name portfolio held by Name Development.

Marchex is a publicly traded under the stock symbol is "MCHX",the stock is listed on the NASDAQ Stock Market.

Marchex subsidiary IndustryBrains signs contextual ad deal with major web publishers.

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More data on Marchex

Quote:

Marchex Inc Class B was incorporated in Delaware on January 17, 2003.

The Company delivers vertical and local online traffic to merchant advertisers and help publishers monetizes traffic on its Web site. The Company do this primarily through providing merchants with performance-based advertising and search marketing technology services to market its products or services across relevant online distribution points, including search engines, product shopping engines, vertical Web sites, and local Web sites; and through providing publishers with merchant advertisers who are looking to market its products or services on the publisher search network, shopping network, or Web site, or a specific page of the publisher Web site.

The Company offers advertiser technology services that allow it to aggregate merchants of different profiles, ranging from small local businesses to large enterprises. Its merchant advertiser technology services include: feed management, bid management, contextual targeting, pay-per-click targeting, natural search optimization; and outsourced search marketing platforms, which is a combination of many of the Company's advertiser technology services that it provide to super-aggregator partners and publishers to allow them to sell search marketing packages directly to its customers. Marchex intends to continue introducing products and services that would enable merchants to successfully acquire customers and transact online. While the Company currently provides performance-based advertising and search marketing technology services, in the future the Company may provide additional, complementary services. It also intends to increase its position in the local search market by continuing to support super-aggregator partners with its outsourced platform, which would provide more local merchants with the ability to market its products online.

The Company has been issued trademarks in the United States covering certain goods and services for 'Marchex,' 'Direct Search Inclusion,' 'goClick.com,' 'Sitewise' and 'TrafficLeader.' It has also applied for trademark status for 'Enhance Interactive' in the United States.

Officers: Russell C. Horowitz , CEO

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Press release

Marchex Adhere Adds 23 New Premium Web Sites
Last Update: 10/29/2008 6:15:01 AM

Marchex Adhere Adds 23 New Premium Web Sites
Marchex Adhere Gives Publishers Control over Revenue and Brand, and Advertisers Clarity on Placements

SEATTLE, Oct 29, 2008 (BUSINESS WIRE) -- Marchex, Inc. (MCHX), a local search and advertising company, today announced that its Marchex Adhere for Publishers has added 23 new premium Web sites, bringing its roster to more than 200 premium publishers using Marchex Adhere to more effectively monetize their Web sites. The new Web sites include Inc.com, UPI.com, WirelessWeek.com, and NationalReview.com. In addition, Marchex renewed its agreements with The Motley Fool and The Globe and Mail, Canada's number one newspaper Web site.

Marchex Adhere for Publishers is a private label advertising platform that provides premium publishers with their own branded performance-based advertising marketplace. Unlike traditional ad networks, Marchex Adhere gives publishers greater control over their own inventory, which they can sell directly, have Marchex sell, or a combination where both parties deliver advertisers into the marketplace. In all cases, publishers can set the minimum price for their inventory, decide which advertisers appear on their sites, determine the look and feel of the advertising units, and be supported by their own reporting center.

"We've spoken with scores of publishers and they all tell us they want more control over advertisers, pricing, quality, and results," said Scott Greenberg, Senior Vice President of Advertising Services at Marchex. "With most outsourced advertising providers, the publisher is at the mercy of the ad network and as a result, almost any kind of ad can show up on their sites and their ability to maximize the value of their inventory is diminished, especially for a premium publisher who can typically command very high rates. Marchex Adhere is the 'anti-network' providing premium publishers the control they want over their inventory and advertiser relationships; and advertisers the ability to advertise on specific premium Web sites versus a blind network."

The Marchex Adhere platform serves the most relevant text ads to maximize each site's revenue while maintaining its editorial integrity using a ranking system based on relevance, performance, and price-per-click.

Marchex Adhere for Advertisers provides advertisers with the opportunity to target their advertisements to a specific Web site (i.e. Fool.com), a specific Web page within a site (i.e. Fool.com/retirement), or to a category (i.e. Finance). This gives advertisers a high level of transparency knowing where their ads will appear and the ability to measure their return on investment, in addition to direct access to top premium publishers in key verticals.

"We've had a successful track record employing the Marchex Adhere platform for our sites over the past several years," said Martha Connors, Vice President/Group GM, IDG. "Marchex Adhere for Publishers provides us with the control we need to maximize the value of our pay-per-click inventory across our category leading properties including CIO.com, Computerworld.com and Infoworld.com."

Marchex Adhere for Publishers includes more than 200 premium publishers, including leading business and finance sites such as BusinessWeek.com, Kiplinger.com, Bankrate.com and Investors.com; leading IT sites such as IDG's PCWorld.com and NetworkWorld.com or Ziff Davis Enterprise's eWeek.com and CIOInsight.com; and top real estate sites such as HomesandLand.com and RealtyTrac.com. In addition, Marchex recently added the following premium publishers to its roster:

1105 Government Information Group -- The leading provider of integrated information and media for the government information technology market and publishes Defense Systems, Federal Computer Week, Government Computer News, Government Health IT, and Washington Technology.

Advantage Business Media -- An integrated business media company with a diversified portfolio of highly focused print publications, including: ECNmag.com, Scientific Computing, and Wireless Week.

Inc.com -- The Web site for Inc. magazine delivers advice, tools, and services to help business owners and CEOs start, run, and grow their businesses more successfully.

National Review Online -- America's most influential Web site for Republican/conservative news, commentary and opinion.

Nation's Restaurant News -- NRN supplies more news than any other foodservice publication today and averages well over 2 million page views per month.

PBP Media -- The PBP Media network spans HR, Finance, Legal, Healthcare, Sales and Marketing and education with Web sites such as: HRMorning.com, HRBenefitsAlert.com, HRTechNews.com, HRRecruitingAlert.com, HRLegalNews.com and HRBlunders.com.

UPI.com -- United Press International is a leading content provider of critical information to media outlets, businesses, governments and researchers worldwide and through UPI.com reaches more than 1.8 million unique visitors per month.

Marchex is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers.

Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

Forward-Looking Statements

This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, acquisitions, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC. All of the information provided in this release is as of October 29, 2008, and Marchex undertakes no duty to update the information provided herein.

SOURCE: Marchex, Inc.